As rapid company growth occurs, engineering, sales and marketing teams become entrenched in their own frequently disconnected views of digital media.
A simple cross-functional, sales focused, (digital) strategy is required.
Organizations are challenged by new ways of engaging with customers, vendors and partners. They need leadership to meet the challenges of mobility, social and technology shifts.
These challenges cause companies/departments to experiment with ad hoc approaches to leverage new methods of doing business. This creates a lack of consistency or efficiency across business lines.
These companies need creative, passionate, experienced leaders to establish and champion a universal vision that spans departments, business lines, technologies, while maintaining an understanding of how the business works at a fundamental level.